From Hello to High-Ticket: A Full-Funnel Blueprint for Coaches & Creators

Imagine "Jess". She isn’t a single client, she’s a mash-up of the nutrition coaches, course creators and agency owners we talk to every week. One moment she’s cranking out Reels at the top of her funnel; the next she’s hacking together sales decks at the bottom, yet revenue still flat-lines.

When that scattershot approach is replaced by a structured TOFU-MOFU-BOFU flow, coaches like Jess usually see their calendars fill and their high-ticket programs flirt with wait-list status in just a few weeks. Below is the blueprint that makes it happen.

The Three-Stage Funnel Story

1️⃣ TOFU (Top of Funnel) – “I just found you”

• Goal: Win attention & the first click

• Content: Reels, quizzes, how-to blogs, PDF checklists.

• KPI target: Click-through rate (CTR) ≥ 1.5 % (global ads benchmark tops out around 1 – 1.5 %)

2️⃣ MOFU (Middle of Funnel) – “Teach me more”

• Goal: Build trust & collect the email

• Content: Case-study videos, comparison guides, free mini-courses

• KPI target: Nurture email open rate ≥ 35 % (top-quartile across industries)

3️⃣ BOFU (Bottom of Funnel) – “Take my card”

• Goal: Trigger the purchase or call-booking

• Content: ROI calculators, live demos, limited-seat webinars

• KPI target: Call-booking conversion ≥ 10 % of qualified leads

Why Funnels Beat One-Off Blasts

Automated nurturing sequences generate 320 % more revenue than single, broadcast emails because every touch is timed to buyer intent rather than your calendar.

Your Visual Map (TOFU → MOFU → BOFU)

Print it. Pin it. Annotate with your own numbers.

How To Read Your Visual Map

1. Three boxes = the three funnel stages

   • Left box – TOFU (Top of Funnel): “Reels / Quiz” represents the first encounter. This is where a cold audience discovers you via a snack-size asset that’s easy to engage with.

   • Middle box – MOFU (Middle of Funnel): “Guide Download” is the value magnet. Prospects give you an email in exchange for a deeper resource.

   • Right box – BOFU (Bottom of Funnel): “Case-Study Day 3” marks the moment you prove results and invite serious consideration.

2. Green arrows = the journey forward
   Solid green arrows connect the boxes, showing the intentional flow you want prospects to follow: discover → opt-in → trust-builder.
   Everything in your funnel should nudge the lead to the next box, never sideways or backwards.

3. KPI benchmarks sit directly beneath each stage
   Under every box you’ll see a metric that tells you if that stage is pulling its weight:

   • CTR ≥ 1.5 % under TOFU

   • Open ≥ 35 % under MOFU

   • Click ≥ 4 % under BOFU
     Hit or beat these numbers and you know the content is resonating; miss them and that’s where you optimise.

4. Dashed arrow = the “lead-score threshold”
   The long dashed green arrow at the bottom shows that once a contact’s cumulative engagement hits Lead Score 20, they graduate into a dedicated “Book Call” nurture sequence.

   • This prevents premature sales pushes.

   • It also ensures hot leads don’t languish in general nurture once they’re ready to talk.

Big takeaway:
The visual is a one-screen audit tool. With it you can glance at your funnel, check each KPI, and instantly see where leads leak out or where you can crank up conversions, before you ever touch ad spend or create new content.

Swipe-Ready Assets

• 🔥 Headline Swipe Sheet (48 hooks) — get instant inspiration for TOFU posts.

• ✅ BOFU Offer Checklist — twelve gating questions that force clarity before you pitch.